A new channel to acquire health consumers online.

Target our users based on their health data and pay them your advertising dollars, instead of paying Mark Zuckerberg. The result? Lower CAC, higher CVR, and deeper insights.

How we help your health brand

1. Sign up and target

DTC health brands choose which products to sponsor on our marketplace, and decide which audiences to target based on a variety of health and demographic info.

2. Choose your acquisition cost

Set your desired customer acquisition cost. Remember, your company will only be charged if a consumer buys a product, and your CAC is cash back to that customer, making their healthcare more affordable than ever.

3. Reach high-intent shoppers

Our users sign up for free, fill out a brief health survey, and are recommended solutions based on their unique health data. They are also able to request a free private product review from their own medical provider.

4. Free access to health insights

Your company gains access to a first-of-its-kind health insights dashboard that provides deeper insights into your audience’s health backgrounds.

Know the full health story of your audience.

We offer the world’s first dashboard that synthesizes how people’s health history, health interests, and preferences affect their click / buying behavior.

Our dashboards synthesize five distinct types of data

so you can finally answer those most pressing questions

DTC health brands we partner with

At Frontdoor Health, our marketplace offers  home health products that address almost all health issues, including: weight management, skin care, stomach pain/bloating, and so much more. 

Consumables

Think OTC vitamins, supplements, probiotics, healthy drinks/foods, and other consumables.

Devices

Think home medical devices like glucose monitoring devices, home lab tests, pain relief products, etc.

Virtual

Think telemedicine services that connect you with health coaches, nutritionists, specialists, etc.

It's too expensive and ineffective to acquire customers online.

Limited Targeting

Try selling a home lab test for diabetics on Instagram by targeting users based on these highly limited “health-related” options.

Paying per impression

When your ads are seen by thousands of people who like yoga / running but aren’t diabetic, you’re still charged per ad view (blue circle).

Exorbitant CACs

You were never set up for success. Yet, Facebook still benefits off of your high CAC; they reap 100% of ad revenue.

Facebook's limited health related targeting options lead to missed opportunities

Frequently Asked Questions

Very easy! Fill out your information below and we’ll reach out with next steps. In short, to get started, your company will copy a few lines of code into your checkout page (similar to Facebook Pixel) in order to allow us to track when a transaction has occurred on your site (and, thus, signaling when we need to pay which specific customer their owed cash back).

To be precise…

  1.  Every week we curate one product to our user and/or they shop directly on our marketplace. They know the cash back they’ll earn if they purchase (reminder: you set and can change the amount of cash back the user receives).
  2.  The user clicks the link and goes to your website (they must complete a transaction in that same session on your website, or use that same unique link later to make their purchase).
  3.  If they do, then they paid full price on your website, and you pay Frontdoor Health through our affiliate marketing agency the cash back (which you set).
  4. On the last day of every month we pay our users the total cash back they’ve earned that month across purchases of multiple products (deposited securely directly into their bank account, and we cover any transaction fees).

Today, we take 20% of your CAC (and provide the other 80% to your customer as cash back). In the future, we’ll charge a quarterly fee to gain access to our health analytics dashboard, which offers the world’s first dataset connecting health information to consumer behavior. If you sign-up now, though, you’ll have free unlimited access to the dashboard!

We ingest two sources of data, which our algorithm leverages to match products to users: (1) what is our sponsor’s preferences and (2) what are our users’ preferences? For example, in the most simple instance, if your product clinically benefits diabetics, and our user informs us (through the health intake form) that they are diabetic, then that would be a match. We would curate your product to our user in one of their weekly product emails (with copy that you provide), and we also recommend your product in our marketplace when they’re directly shopping for solutions.

We’re Harvard MBAs looking to make shopping for healthcare easier and more affordable.

Our Founder & CEO, Irfan Alam, previously led business strategy at Everlywell, a $3B consumer health pioneer.

He worked on solving this targeting problem for two years, with no avail; the truth was that many people who saw their online advertisements had no clinical need to buy the product (i.e., home thyroid, diabetes, cholesterol tests, etc.), leading to thousands of wasted dollars.

Heading into Harvard for his MBA, he felt like there had to be a better way for healthcare companies to find and acquire consumers, who were eager to take charge of their own health, and for these consumers to monetize their own healthcare data.

You can read more about our journey on the “About” page!

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